Diamond Guide
Choose The Right Diamond
Diamonds shouldn’t feel like a guessing game. We break down the cuts, the grades, and the price tags most retailers skip past, so every decision you make is one you actually understand.
Where To Start
Not sure where to start?
Three common starting points - pick the one that matches you.
Buying your first diamond
The 4Cs, certification, and what actually drives the price - explained in plain terms.
02Natural Vs. Lab-GrownLab-grown or natural?
Same chemistry, different price and story. Here's how to decide.
03Rings & SettingsChoosing a ring setting
Halo, pavé, solitaire, and more - how each one wears and what it costs to maintain.
Imagery Featured From
- James Allen
- Leibish
- Clean Origin
- Brilliant Earth
Shopping For Jewelry
Every Setting Tells a Story
From the sparkle of a halo to the clean lines of a solitaire, browse the ring settings that shape how your diamond catches the light.
Diamond Basics
The 4Cs, at a glance
Diamonds
Get All Information You Need To Know About Diamonds And The Best Ways To Find The Perfect One For You.
Diamonds are one of the most beautiful and hardest stones on Earth made with carbon atoms. They come in a wide range of colours and varieties such as lab-grown diamonds or natural diamonds, but the best way to find the perfect diamond for you is by doing your research. Here are some tips on how to get started…
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Up Close
Every facet is cut to bend light exactly where the eye expects it.
Jewelry Shopping
Know What To Look For When Shopping For Diamond Jewelry.
We understand that buying diamond jewelry can be a daunting task, so we have created a guide that will make the process easier. So, here you can get the most accurate and up-to-date information about diamond jewelry and how to shop for jewelry the right way. Here are some general tips on how to maximize your investment when buying diamond jewelry…
Read MoreOur Promise
We don't sell diamonds. We explain them.
Our team of diamond experts breaks down the grading, the markups, and the fine print - so you know exactly what you're paying for before you spend a cent.
Q&A
Read Our Q&A
Cut. It's the only one of the four that's purely about craftsmanship rather than the rough stone nature provided, and it has the biggest effect on how much a diamond actually sparkles - a well-cut diamond in a lower color or clarity grade can look better than a poorly-cut one with a “perfect” grade on paper.
Best Online Places
Well Known pinterest spots
James Allen
Leibish
Clean Origin
Brilliant Earth
Engraved Jewelry
Styles for every personality
Diamonds and jewelry can be a beautiful addition to any outfit or any event, no matter your personality. Whether you’re looking for something classic or daring, our team has got you covered! From diamond rings and earrings to necklaces and bracelets, there is a variety of styles that will flatter any outfit. You just have to research what diamonds and jewelry styles look best on you.
Classic diamonds and jewelry designs are timeless, so they will always be in style. These pieces can be perfect for any event or occasion, whether you’re dressing up for a red carpet premiere or just going out on the town with your friends. Whether you prefer classic diamond engagement rings or delicate necklaces, there is something for everyone.